Delisweet Cakes
How a Brussels bakery generated 2.7 million views and a ROI of ×237 with local creators
📍 Context
Delisweet Cakes is an artisan bakery in Brussels specialising in creative cakes and visually spectacular sweet creations. With a naturally 'Instagrammable' product, the social media potential was enormous but untapped.
🎯 The challenge
Getting noticed beyond the neighbourhood
The bakery had a loyal local clientele but struggled to attract new customers from other Brussels districts.
Leveraging visual potential
The creations deserved to be seen, but the business had neither the time nor the skills to create regular content.
Limited marketing budget
With a budget of €99/month, every euro had to count. A high-ROI solution was essential.
💡 The Kontnu solution
In April 2024, Delisweet Cakes joined Kontnu with the €99/month plan (annual plan = €1,188). Their strategy:
- Attractive brief: Pastry tasting of their choice (value ~€25) — a simple but effective deal for a highly visual product.
- Volume of collaborations: 285 creator applications received, 121 collaborations completed with 114 unique creators.
- TikTok focus: The majority of content created on TikTok — the ideal platform for visually impactful food content.
📅 Timeline of the campaign
📊 Results
Detailed metrics
🚀 Additional impact
📸Content library
The bakery now has a library of 163 professional reusable pieces of content for its own social channels.
🔥Record virality
Several videos exceeded 100K views: one at 360K, one at 269K, one at 228K.
📱Established TikTok presence
With no TikTok account of their own at the start, Delisweet became a must-follow in the Brussels food scene on the platform.
🌐Network effect
Creators talk to each other, generating a constant flow of new applications without any additional effort.
👥 The creators involved
✨ Conclusion
In 12 months and for €1,188 invested, Delisweet Cakes generated the equivalent of €281,221 in advertising. With a ROI of ×237, this is one of the best-performing collaborations on Kontnu. The key to success: a visually spectacular product combined with a high volume of TikTok collaborations.
Your business deserves the same results
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