Choco Story Brussels
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Chocolate workshop · Brussels

Chocolate workshop at Choco Story Brussels

A Brussels chocolate workshop that became an experience people talk about — 966,000 views in one year.

64
Videos published
966K
People who saw them
×48
times their spend
113K€
Estimated value of that visibility

📍 Who are they?

Choco Story Brussels offers workshops where you make your own chocolate. The experience is fun, hands-on and perfect to film — pleasure, discovery and shared moments.

🎯 Their problem

🎯

Attract locals and visitors

The workshop needed to stand out among Brussels activities and reach both residents and tourists.

🌐

Not rely on word of mouth alone

They also needed to be visible on Instagram and TikTok, not only on classic tourism sites.

🎬

Make people want to book

Show the workshop from the inside so people want to come — the best pitch is living it through a video.

💡 What they did with Kontnu

In April 2024, Choco Story joined Kontnu (€199/month, €2,388 for the year). Here’s what they did:

  • An immersive offer: a full chocolate workshop for the creator (about €40), so they could film the whole process.
  • A careful selection: 175 applications received, 50 visits with 56 creators — a good balance of volume and quality.
  • Instagram + TikTok: to reach different audiences (families, couples, tourists).

📅 How it went

1
Months 1-2
First offer and first visits
The workshop format quickly attracts a mix of creators.
2
Months 3-4
A video that takes off
A video with 429,000 views gets people talking about the workshop.
3
Months 5-8
4 to 5 creators a month
Families, couples and tourists discover the workshop through the videos.
4
Months 9-12
Real local awareness
The chocolate workshop became a talked-about spot in Brussels.

📊 The results

966K
Total views
The 64 videos reached 966,000 views on TikTok, Instagram and Stories.
619K
People reached
About 619,000 people discovered the workshop at least once.
62K
Likes and comments
Over 61,000 likes and 1,300 comments — lots of desire to join in.
×48
Was it worth it?
966,000 views for €2,388 over 12 months — an excellent result for a local activity.

Key numbers

Videos published (56 creators)64
Creator applications received175
Budget over 12 months€2,388
Estimated value of that visibility€113,484
Cost per view€0.0025
Creators’ combined followers763K

🚀 Other benefits

🔥A record video

@cyntichhe’s video hit 429,000 views — a huge score for a Brussels workshop.

👨‍👩‍👧Different audiences

Creators reached families, couples and tourists, truly widening the customer base.

📺Videos that keep working

Workshop videos keep getting views months later — the visibility lasts.

A stronger reputation

Creators shared a positive experience, which makes people more eager to book.

👥 A few creators

@cyntichhe
@cyntichhe
11.5K followers · TikTok
Result: Video with 429K views
@luciervt7
@luciervt7
86K followers · Stories
Result: 77K story views
@anna.meeckers
@anna.meeckers
2.1K followers · TikTok
Result: Video with 65K views
@Chaborremans
@Chaborremans
775 followers · TikTok
Result: Video with 78K views
@journaldunemeuf1
@journaldunemeuf1
50K followers · Instagram
Result: 21K views · 1,354 likes

✨ In short

In 12 months for €2,388, Choco Story got 966,000 views and reached about 619,000 people. The lesson: a fun experience to film + local creators via Kontnu = lots of visibility.

Your activity deserves to be seen too

Like Choco Story, publish your offer and welcome local creators with Kontnu.

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