Amore Pasta Gioia
How an Italian restaurant achieved 318K views and a ROI of ×28 in just 6 months
📍 Context
Amore Pasta Gioia is an Italian restaurant in Brussels offering authentic cuisine in a warm atmosphere. Open since October 2025, the restaurant needed to quickly make a name for itself in a highly competitive market. From the very first month, it bet on Kontnu to accelerate its launch.
🎯 The challenge
Standing out in Brussels' restaurant scene
The Italian restaurant market is saturated in Brussels. A strong identity and distinctive presence on social media were essential.
Rapidly building an online presence
As a new restaurant, social media visibility was near zero. Every day without a digital presence was a missed opportunity.
Generating footfall in the first months
Filling tables quickly was essential to ensure the economic viability of the business from day one.
💡 The Kontnu solution
In October 2025, Amore Pasta Gioia joined Kontnu with the €149/month plan (6-month plan = €894). Their strategy:
- Generous brief: Meal for 2 people (starters + mains + desserts + wine, value ~€130) — a premium offer that attracts the best creators.
- Active selection: 354 applications received, 31 collaborations completed with 30 unique creators in just 6 months.
- Content mix: Instagram Reels, TikTok and Stories to maximise coverage and reach different local audiences.
📅 Timeline of the first 6 months
📊 Results
Detailed metrics
🚀 Additional impact
🚀Accelerated launch
In 6 months, the restaurant achieved visibility that most new businesses take 2 years to build.
📊High creator demand
354 applications demonstrate the attractiveness of the brief — the highest applications-to-collaborations ratio of the 3 case studies.
🎬Content variety
Balanced mix of Reels, TikTok and Stories covering different formats and audiences for maximum reach.
✅Social proof
The created content serves as social proof for potential customers searching for the restaurant online.
👥 The creators involved
✨ Conclusion
In just 6 months and for €894 invested, Amore Pasta Gioia generated the equivalent of €24,752 in advertising. With a ROI of ×28 and 354 creator applications, the restaurant demonstrated that a generous brief combined with Kontnu allows a business to launch quickly in a competitive market.
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